At MF COFFEE UK, we tend to do things a little differently.
Whilst many companies tend to stick to cheap and basic forms of coffee
cultivation, due to the Jamaican Blue Mountains, our coffee is farmed so
uniquely you’ll never want coffee from anywhere else again! The Blue Mountains
serve as the highest peak in Jamaica and provide an ideal climate for growing
high-quality coffee. A cool, misty climate with elevated level of rainfall
precipitates soil that is incredibly moist and fertile. The reduced oxygen at
an altitude of over 5,000ft produces a richer coffee bean, with plants growing
slower than normal and therefore having a more concentrated flavour. We believe
in creating and distributing the best coffee in the world and that’s it. Although
the process is considerably extensive, when you take that first indulgent sip of
MF COFFEE UK, you will addictively continue until before you know it, you’re on your
next cup! The process in cultivating the coffee beans requires an extended
level of fortitude that we are willing to endure for the end result in great
tasting coffee.
It has taken generations upon generations for our special
farmers to perfect the special MF COFFEE taste. This initially starts with the
selection of special seeds in which they are then placed in pots individually.
This allows the seeds to germinate and consequently mature after a couple of
years. At MF COFFEE we will only collect the coffee beans from the tree when it
is cherry ripe. Yes, cherry ripe. If its not cherry ripe we don’t want it! After
we have picked the cherry ripe beans we must then determine which berries are
defected and which ones are healthy. To do this we use a special water system.
If the berries float then that means they’re not healthy, however if they sink
then those berries are coming with us. These specially chosen berries then have
their skin removed and their substance removed in order to be dried naturally
for a minimum of 5 days. Not 3, not 4 but 5.
Due to the penetrating Jamaican sunlight these beans are fed with the
beneficial nutrients and heat needed to achieve an incredible balance of taste amongst each
individual bean.
The last process during the cultivation process is a stage
called hulling. Hulling is where the outer shell of the seeds also known as the
‘husk’ to you coffee enthusiasts is removed. After the hulling, the beans are
now called green beans, and are polished to remove a silver layer on the outer
part of the beans. The beans are then handpicked and sorted out to a
specification to identify defected beans.
So, in essence, the MF way is much more complex than the big
corporations. Not because we believe in arcane approaches for the fun of it but
purely because it makes our coffee that much pleasurable to drink. The way we
cultivate is multifaceted but also purposeful and that’s what we believe at MF COFFEE.
Satisfaction, efficiency, and pleasure.
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